Situation:
Engineers are often at the front line of what US Marketing Services does. They may be part of our client group especially when product features and product development plans are being considered.
Engineers are often the customer or prospect for our projects and interviewed in our market research. The engineering team from Ariba, now an SAP company, worked with US Marketing Services to better understand what chief procurement officers need and want for better identifying and qualifying suppliers, for managing contracts within global regulatory guidelines, for up to date procurement software and for saving money and shortening buying cycles on a global basis.