Deb Siegle

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Deb Siegle is an insightful marketing leader with a talent for aligning a company’s products, solutions and messages with the customer’s needs. Deb listens to the voice of the customer, analyzes what she hears, and creates a vision, strategy, and direction for her clients. She delivers actionable marketing results that increase customer loyalty and revenues. She assists clients with strategic research, branding, positioning and messaging, strategy, market and product development and launch, technology and competitive analysis, and customer loyalty and experience projects. Deb quickly identifies and addresses core issues, developing actionable strategies and tactics that make a measurable difference to her clients.

Deb has more than 25 years of marketing, customer service, and sales experience in public and privately-held companies in high tech, healthcare/biotech, and professional services. She brings a unique combination of strategic and tactical skills developed through line management experience at fast-growing companies.

Prior to consulting, Deb held senior level positions in customer satisfaction and service, marketing, product management, and market development for FirstWorld Communications, MFS Intelenet, and Centex Telemanagement, and Sprint among others.

Deb facilitated $200M financing efforts at one company through service, product delivery, revenue modeling and competitive positioning. At another, she helped accelerate the company’s Initial Public Offering.

Deb is an active member of Women in Telecommunications (WiT), a San Francisco-based non-profit that offers its members networking and education opportunities. She is a Board Member for Women in Consulting, where she is the strategist for the Leaders Network. She has also held leadership positions in other industry associations. Deb manages “Marketing Solutions” as well as being a partner at US Marketing Services. She enjoys working in the travel industry and traveling herself.

Deb holds a MBA from the University of California, Berkeley and a BBA from the University of Michigan. She is a popular speaker and has been featured in executive podcasts on “Customer Voice”, “Building Customer Loyalty,” “The Power of Retention Marketing,” and “How Research Can Reveal New Insights into Your Customers, Your Product, & Your Brand.”